Too Many Cannabis Retail Stores in the Coachella Valley? Let’s Look at the Numbers

by the numbers feature


A lot of people, especially in Palm Springs, are wondering out loud whether the local cannabis market is saturated. So, is it?

In economics, market saturation occurs when a specific market has met and is no longer generating new demand for a certain product or service. This could happen due to a number of factors, including increased competition, a decreased need for a product, or obsolescence. However, none of these factors apply in the case of cannabis in the Coachella Valley.

But are there just too many cannabis stores?

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by Jocelyn Kane, September 21st, 2021

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