A lot of people, especially in Palm Springs, are wondering out loud whether the local cannabis market is saturated. So, is it?
In economics, market saturation occurs when a specific market has met and is no longer generating new demand for a certain product or service. This could happen due to a number of factors, including increased competition, a decreased need for a product, or obsolescence. However, none of these factors apply in the case of cannabis in the Coachella Valley.
But are there just too many cannabis stores?